Digital PR is the practice of building brand awareness and improving reputation through online channels rather than traditional media. The definition of digital PR continues to expand as new platforms ...

Opinions expressed by Entrepreneur contributors are their own. For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building ...

What the heck is reactive digital PR and can it really help you build links? Learn how this particular tactic can help and who it's for. Over the last decade, we’ve seen an increase in the number of ...

Digital PR strategies are most effective when you track and report on metrics that matter to stakeholders, Digital United PR specialist Jennifer Angier says. Communications professionals play an ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. A public relations strategy is crucial for managing a ...

Digital PR is basically just building awareness and popularity. The short description of the strategy could be framed as: Create something worth linking to and tell others about it. This is something ...

PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics. The traditional “funnel” approach, which starts with brand ...

Link building has been considered one of the most important SEO strategies for a long time. The more links you could acquire, especially from authoritative sites, the better your search rankings were ...

The mining industry is evolving rapidly, and so is the way executives communicate their expertise and company narratives. While print media has a place, investors, stakeholders, and the public rely on ...