Like any other marketing strategy, cold calling isn’t perfect for every situation. But when executed properly, it can be a powerful way to scale your advisory business. “There’s something to be said ...

One of the best tools you have as a sales rep is cold-calling. It gives you a direct way to learn what matters to prospects, the challenges they deal with, and what they need to make a purchase.

And you don’t know if you’ll upset them by calling or if they’ll shut down the conversation before you get a chance to explain. To help you figure out what to say to prospects, we’ve gathered 17 ...