Making efforts to achieve quantified targets is the zeitgeist of today's world. Our obsession with metrics, targets and standardised indicators creates an illusion of progress. The same mentality has ...

'What can AI do to positively impact your business? Hannes Ben, of Locaria, unpacks AAEE – AI and automation for efficiency and effectiveness. It’s important to understand the difference between ...

Research and development (R&D) productivity has long been a topic of concern amongst industry analysts (Drug Inf. J. 34, 1169–1194; 2000). In general, R&D productivity can be thought of as comprising ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. In today’s fast-paced ...

Google’s SEA and South Asia Frontier VP Sapna Chadha speaks to WARC Asia Editor Rica Facundo about the impact of artificial intelligence on creative effectiveness, decision making and best practice.