Between our work at Demand Curve and our agency, Bell Curve, we’ve rewritten over 1,000 websites for startups across most industries. Want to convert twice as many visitors into customers? Follow ...

The factors that affect movement along the demand curve and those that cause a shift in the curve are distinct and different. Marketers must figure out which forces are in play when analyzing the ...

Copywriting isn’t just about combining the right words to sell your product — it’s how your messaging connects with users. By improving a few words, your copy can better convince people to become ...

The demand curve explains the relationship between price and number of sales (also called product demand). Companies can leverage some control over their sales by manipulating the price, but there are ...

At its core, the demand curve illustrates the relationship between the price of a good or service and the quantity consumers are willing to purchase at that price. For a monopoly, this relationship is ...

An Excel workbook called DemandCurve.xls provides a simple example of how to use Solver and the Comparative Statics Wizard to set up a standard consumer theory optimization problem and then derive a ...