Will color, font size, and image in ads change based on demographic, audience segment, and psychographics? Adapting context in which an ad is shown makes sense, but does programmatic creativity play a ...

Programmatic advertising has powered a decade of growth in digital advertising. It’s also fueled demand for the same capabilities in other media formats. In the consolidated TV and radio industries, ...

India's developing digital ad business is witnessing a new debate - better reach vs cheaper impressions. This debate is crucial as the market for programmatic advertising in India is expected to make ...

Any given programmatic opportunity is predicated only on information provided by the publisher, and thus tends toward mere demographic attributes, often presumed by these publishers rather than ...

Brand safety and ad fraud will define programmatic advertising over the next year, according to a new WARC report, which explores the top concerns of industry experts, as well as the trends that will ...