Scientists found our brain may organize behavior by activity patterns rather than fixed regions, reshaping how brain control ...

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

Brain-imaging experiments reveal insights into how we process our expectations about the actions of others when making decisions Figure 1: Our choices are often closely informed by our predictions ...

Decisions are the lifeblood of business. From the c-suite to frontline employees, decisions are constantly being made at all levels within organizations. Some are consequential and irreversible, but ...

In this paper, factors that determine patterns of behavioral change are extracted based on responses to a questionnaire survey, and the relationship between patterns of behavioral change and factors ...

The rapid growth of digital technologies in the last quarter-century has multiplied the number and types of possible influences on individual values and opinions. Has the digital era changed the level ...

Online decision making is a concept that describes the cognitive process that goes in the mind of customers before they make a decision on the web. The main focus of this article is to understand what ...

The study of consumer behaviour is largely to understand what makes a customer tick, be it a retail customer – buying things for ‘personal’ consumption or institutional buyers buying products and ...