Scientists found our brain may organize behavior by activity patterns rather than fixed regions, reshaping how brain control ...

Decision theory is a cornerstone of economic analysis, providing a framework for understanding how individuals and institutions make choices under conditions of uncertainty and risk. At its core, the ...

In this paper, factors that determine patterns of behavioral change are extracted based on responses to a questionnaire survey, and the relationship between patterns of behavioral change and factors ...

Decisions are the lifeblood of business. From the c-suite to frontline employees, decisions are constantly being made at all levels within organizations. Some are consequential and irreversible, but ...

Brain-imaging experiments reveal insights into how we process our expectations about the actions of others when making decisions Figure 1: Our choices are often closely informed by our predictions ...

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

The rapid growth of digital technologies in the last quarter-century has multiplied the number and types of possible influences on individual values and opinions. Has the digital era changed the level ...

The study of consumer behaviour is largely to understand what makes a customer tick, be it a retail customer – buying things for ‘personal’ consumption or institutional buyers buying products and ...

Online decision making is a concept that describes the cognitive process that goes in the mind of customers before they make a decision on the web. The main focus of this article is to understand what ...