MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers.NIWOT, Colo.--(BUSINESS WIRE)--#BusinessGrowth--Wiland™, the leading ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...

Often when startup and expansion stage companies first decide to shift part or all of their focus towards the enterprise segments, they only have a handful of enterprise customers who are not well ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Big data isn't just for big businesses. Find how small businesses can use data science and what the benefits are.