Wiland™, the leading provider of data-driven marketing intelligence, today announced the launch of MarketSignals™ Custom Personas, a new custom segmentation solution that uses proprietary consumer ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Big data isn't just for big businesses. Find how small businesses can use data science and what the benefits are.

Visibility drives trust. End-to-end transparency empowers teams to make better decisions and maintain clean data. Data is the lifeblood of business operations. Whether companies rely on monolithic ...