Web2’s data monopolies lock users into centralized systems, limiting control over personal information and hindering competition. This decentralized AI personalization protocol offers an alternative.

Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

The digital landscape has evolved far beyond its nascent stages in today's interconnected world. We're now part of an era where the consumer market is in perpetual flux, with demands escalating and ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Effective segmentation begins with comprehensive data collection. Implement multi-channel tracking mechanisms including website analytics, purchase records, CRM inputs, and email engagement metrics.

Retail has reached a stage where customers desire and demand personalization. In the present world, people expect to get products and services that are relevant to them based on their preferences, ...

"Personalized" by Mark Abraham and David Edelman is a crucial read for CMOs and all other C-suite leaders aiming to integrate AI into their customer experience, as well as CDAOs and CIOs who want to ...

In today's digital age, the balance between personalization and data protection is becoming increasingly critical. As consumers demand more personalized experiences, businesses collect and analyze ...

Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, ...

The number of customer digital touchpoints continues to increase unabated. And that means our marketing efforts are more measurable than ever and marketers are expected to be able to connect the dots ...