The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals ...

Our experts break down the data and measurement challenges facing marketers as we go into 2026, from legacy metrics and ...

Although most modern organisations possess extensive data, a subtler challenge persists: a lack of understanding regarding ...

SAP's Impact Measurement and Valuation (IMV) framework translates complex ESG data into monetary values, helping energy firms ...