2022 was a year of unprecedented growth and change in the industry. Cybersecurity was a major concern. The impending removal of third-party data also came into the spotlight. As we look forward in ...

Data is the foundation of modern business strategy and the fuel for AI applications. It drives decision-making, optimizes operations, and creates personalized customer experiences, enabling businesses ...

First-party data is, as the kids say, having a moment. The concept resurfaced in the public consciousness when Google postponed its anticipated phase-out of third-party cookies on Chrome until 2024.

Now more than ever, businesses must focus on collecting zero- and first-party data, to help organizations provide more personalized customer experiences. Now more than ever, businesses must focus on ...

From establishing team leaders to understanding your own data, there’s a lot to keep in mind when developing a well-thought-out data governance strategy. However, with the right team and know-how, a ...

The researchers said the high rate of data collection suggests the approach used in this study is broadly acceptable. A 4-part strategy to collect data on sexual orientation and gender identity (SOGI) ...