Data-driven decision making has become the North Star for many companies, as leaders dig into data to spot trends, improve processes, better serve customers and more. However, extracting useful ...

From the dawn of advertising to today’s digital age, analytics has become the backbone of marketing success. Initially, marketers focused on the impact of print advertisements, but the evolution of ...

With its new Business Data Cloud, SAP wants to help enterprises unify data held in its own systems with that in other vendors’ applications: It’s goal is to expedite advanced analytics and AI use ...

Data analytics platforms like SAP continue to be the foundation of enterprise operations across industries. From managing financial transactions and procurement to overseeing utility billing and ...

Salesforce Inc.’s data visualization platform Tableau Software today introduced a major update that includes further extensions to its visualization capabilities and also promises to help ...