Five golden rules to effectively balance personalisation and customer protection. From AI-enabled chatbots to ads based on individuals’ search or social media activities, digital data offer novel ways ...

Today's organisation is a complicated place. It may have many tools and services to help employees, but these frequently add unnecessary bureaucracy and processes layers. Processes, in particular, are ...

If you want to unlock a brand new feel and experience on your smartphone, a cornucopia of tools and apps can help you achieve that. Android has long been recognised as one of the more customisable ...

Mass customisation is a production process that combines elements of mass production with those of bespoke tailoring. Products are adapted to meet a customer's individual needs, so no two items are ...

In the dynamic realm of marketing, the allure of the ‘Shiny New Thing’ is an ever-present challenge for individuals seeking to remain relevant and competitive. In the pursuit of innovation, many ...

WhatsApp has begun rolling out new features aimed at enhancing user personalisation. The messaging service now offers a range of customisation options, including chat themes and new wallpaper ...

It once was the norm for consumers to buy goods in standard specifications, for example clothes in different sizes and colours. In the 21st century, consumers look to customise products or services on ...

Google introduced a redesigned Search widget, significantly reducing customisation options for users. The new widget aligns with the system's Dynamic Colour theme but limits choices to primarily light ...

Our customers come to do business with us because of the promise(s) we made to them and the value they perceive and get from our brand(s) and its offerings. It should not be by serendipity, if I can ...