Onuorah John Chidozie, a Performance and Growth Performance argues on the imperative of lifecycle management for customer retention in today’s Nigerian market place Customer retention has become one ...

The role of the marketer goes beyond driving awareness and generating demand; once they hand over a prospect to the sales team the job isn’t over. It's commonly believed that a marketer's job is done ...

When used well, lifecycle automation can help companies collect leads, convert clients and create fans. Here’s a look at what it is, how it works and how to get started. Your business needs more ...

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

GUEST OPINION: Growth today isn’t about reaching more people. It’s about reaching the right ones, at the right time, with the right message. Customers expect brands to understand them and deliver ...