Customer data management is undergoing a rapid transformation, driven by a new wave of tools and technologies designed to handle the growing complexity of data ecosystems. In 2025, businesses are ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

This article is part of a VB special issue. Read the full series here: Building the foundation for customer data quality. In the era of digital technology expansion, companies are accumulating large ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

In today's customer-centric business environment, organizations are dependent on rich, highly accurate customer data to enhance relationships, personalize experiences and drive growth. However, many ...

MIDDLETON, Mass., April 8, 2025 /PRNewswire/ --QKS Group, a premier market intelligence and advisory firm, has unveiled its latest comprehensive analysis of the global Customer Data Platform (CDP) ...