Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Overview: Practical projects show how data supports real decisions across industries and services.Analytics skills grow ...

Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

Did you know that 65% to 75% of new products fail or miss their revenue targets? Why do you think that happens? Because they fail to understand what their customers truly want and instead follow a one ...

North America remains the dominant region, accounting for 39.5% of the global share and recording a market size of USD 4.58 ...

Austin, July 29, 2025 (GLOBE NEWSWIRE) -- Customer Analytics in E-commerce Market Size & Growth Insights: According to the SNS Insider Report, “The Customer Analytics in E-commerce market was valued ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Representative Image Retail data analytics is the act of collecting and interpreting data from all manner of customer touchpoints—buys, online behavior, feedback, even store traffic. The idea is to ...