Bringing personalization beyond curated web experiences can require some special consideration. Associates play an important role in in-store personalization, but they need the right equipment to work ...

The age of artificial intelligence (AI) is here. You can make it a positive part of your business and customer interaction strategy, or just let your competitors lead and jeopardize your future. Based ...

AI’s impact on e-commerce innovation cannot be reduced to faster models or smarter code. The decisive shift is organizational. Firms that treat AI as a narrow technical tool, deployed only for ...

Providing great customer experiences – that are helpful, relevant and engaging – is a priority for companies and marketers across industries. Personalization is key to executing on that and regarded ...

DENVER--(BUSINESS WIRE)-- Personalized marketing, while valuable for some, generates negative experiences for 53% of customers, who were 3.2x more likely to regret a purchase and 44% less likely to ...

Personalization in marketing involves recognizing and addressing the unique needs and interests of each customer. This strategy shifts generic interactions into meaningful conversations, making ...

Does your company frequently interact with your customers? If so, you may find it daunting to handle every customer interaction. Some people prefer live chat, while others like email, and still others ...