Customer segmentation is all about categorising a company’s customer base into distinct groups based on critical parameters. While creating customer segments, a SaaS player may only consider primary ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Often when startup and expansion stage companies first decide to shift part or all of their focus towards the enterprise segments, they only have a handful of enterprise customers who are not well ...

In today’s hyper-competitive business landscape, understanding customers is not merely an advantage but a necessity. Customer segmentation, the practice of dividing a market into distinct groups with ...

Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing so allows you to deliver more personalized messages and offers, identify ...

Our guest author delves into the evolution of customer segmentation, exploring the impact of generative AI on marketing's pivotal components. Marketing and finance have remained the two crucial ...