Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

“Customer retention” refers to any effort to keep a customer satisfied enough with your product or service to continue using it. Customer retention is an important aspect of business strategy and, ...

Every business needs to be able to make and increase profits. We go to exhaustive lengths to find new ways to make our businesses more profitable, but sometimes the answer is right in front of your ...

Harvard Business Review has said that “depending on which study you believe, and what industry you’re in, acquiring a customer is anywhere from five to 25 times more expensive than retaining an ...

Retailers around the world have learned that winning a customer once is not enough: true success lies in building loyalty over time. Smart customer retention tactics, rooted in personalisation, ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

As the economic tides shift in the wake of the Zero Interest Rate Policy (ZIRP) era, customer experience (CX) leaders are rethinking their priorities. The age of cheap capital and aggressive customer ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Customer retention isn’t about ...

The bank’s strong customer retention strategies have contributed to maintaining steady revenue of nearly $8 billion over the last twelve months. Fifth Third has increased market share in 90% of its ...