This story was originally published on Banking Dive. To receive daily news and insights, subscribe to our free daily Banking Dive newsletter. A customer referral program Ally Bank launched last year ...

First, sit down and clearly outline your goals for your referral program. What does success look like for you? Do you want a clear change in sales after a year, two years or five years? Will you ...

Growing a brand presence requires understanding the customer and putting their needs first. Customer advocacy transforms customers into brand advocates willing to vouch for and promote products and ...