Alex Ross is cofounder & COO at Hire Horatio CX. Horatio CX manages the CX & other customer needs for today's fastest-growing brands. When it comes to customer experience (CX), a term you often hear ...

In today’s customer-focused world, it’s crucial for your business to provide every lead and client with a consistently excellent experience. This is where customer journey mapping is helpful. A ...

Customer journey mapping, the process of visualizing a brand’s customer experience through the eye of the customer, has become a widely adopted methodology by companies who strive toward ...

Customer journey mapping is all the rage these days, but this oft-used tool for customer experience improvement frequently leads to a rather disappointing destination. Journey maps are visual ...

When you and your team set out to plot your customer journey, the map you create and the journey you paint will be affected by the behavioural psychology of yourself and each of the team members ...

デジタルマーケティングのゴールはブランド価値の最大化であり、優れた顧客体験を提供することが最も重要である。その理由は、顧客体験の質で顧客が製品やサービスを選ぶからだ。そこで、今回は顧客行動を分析し、適切な対応を取るうえで重要なカギ ...

Sprint: Did you know we have an online conference about product design coming up? SPRINT will cover how designers and product owners can stay ahead of the curve in these unprecedented times. When a ...

会員（無料）になると、いいね！でマイページに保存できます。 カスタマージャーニーとは、カスタマー（顧客）が商品やサービス、ブランドを認知してから購入（あるいは再購入）するまでのプロセスを「ジャーニー（＝旅）」に見立てた言葉だ。

The Quadrant Knowledge Solutions SPARK Matrix™ provides competitive analysis & ranking of the leading Customer Journey Mapping vendors. Milkymap, with its comprehensive technology for Customer Journey ...