Customer data management is undergoing a rapid transformation, driven by a new wave of tools and technologies designed to handle the growing complexity of data ecosystems. In 2025, businesses are ...

GUEST OPINION: Smarter data management is the key to unlocking AI’s full value for brands. For Australian brands, there's intense pressure to keep pace with both local and international competition ...

In today's customer-centric business environment, organizations are dependent on rich, highly accurate customer data to enhance relationships, personalize experiences and drive growth. However, many ...

This article is part of a VB special issue. Read the full series here: Building the foundation for customer data quality. In the era of digital technology expansion, companies are accumulating large ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

LONDON--(BUSINESS WIRE)--flydubai, the Dubai-based carrier, has partnered with Amperity, the leading AI-powered customer data cloud, as part of its ongoing transformation journey, reinforcing its ...

Step into just about any boardroom right now, and the conversation will inevitably turn to AI. There’s excitement, yes—and urgency to build skills, fear of falling behind, mounting pressure to do more ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Bennet's decision to adopt Stibo Systems' Customer MDM solution underscores its commitment to leveraging advanced technology to streamline customer data processes. By centralizing and standardizing ...

Businesses strive to raise the bar for customer experience (CX) as a way to boost customer loyalty and gain a strong competitive advantage. The emergence of generative AI and agentic AI is opening up ...