Understanding customer behaviour is crucial for improving products, marketing strategies, and overall satisfaction. Conducting a customer behaviour analysis involves several key steps. Begin by ...

It has been seen historically that disruptions in daily experiences, which can bring about long-lasting behavioural change, are rare. In ordinary times, consumers prefer holding on to old habits, with ...

Giuseppe Caltabiano, head of content strategy for EMEA and APAC at Contently explains some of the psychological principles that drive people to engage in your marketing. As marketers, it’s critical to ...

That seems to be the prevailing assumption when it comes to influencing customer behaviour. In times of great uncertainty, so the story goes, people crave stability and become more risk averse. …Not ...

While building Ather Energy back in 2013, Tarun Mehta found out customers who had already bought electric vehicles loved the technology but hated the product. That is where Tarun and his partner ...

Influencing consumers is something that all spirits brands try to do but it’s harder than you think. It’s tight out there, right? Cost of living is up and affecting everyone as purse strings get ...