Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data analysis to understand customers, predict ...

Collaboration Expands Access to Leading Cross-Industry Consumer Datasets to Drive Seamless Integration with Predictive Models and AI-Powered Solutions Launching with a focus on the insurance and ...

TROY, Mich.--(BUSINESS WIRE)--J.D. Power, a global leader in data analytics, today announced a collaboration with Databricks, the data and AI company, to bring its industry-leading customer behavior ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Overview: Practical projects show how data supports real decisions across industries and services.Analytics skills grow ...

(IANS) Consumer preferences and habits change very fast, usually driven by digital platforms and emerging technologies. Brands that fail to keep up with the shifts may become obsolete. Consumer ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

From customer service interactions to inventory management, artificial intelligence (AI) is transforming retail business operations for the better. However, some of the hurdles to AI adoption may ...

(MENAFN- GlobeNewsWire - Nasdaq) OAKLAND, Calif., April 20, 2020 (GLOBE NEWSWIRE) -- Four out of five retail and consumer packaged goods (CPG) companies say that customer behavior analytics is a ...