Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just ...

“Customer harassment,” a term that describes disruptive behavior by customers, has become a major issue in Japan in recent years. Examples of such kasuhara, as it is called in Japanese, include ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Researchers at the University of Maryland’s Robert H. Smith School of Business have created an artificial intelligence model to predict customer behavior and deliver personalized marketing insights, ...

Researchers identify two distinct psychologicl pathways in this context: behavioral contagion and empathy, highlighting the importance of anthromorphism and moral identity. While many studies have ...