What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just ...

(IANS) Consumer preferences and habits change very fast, usually driven by digital platforms and emerging technologies. Brands that fail to keep up with the shifts may become obsolete. Consumer ...

Best Buy CEO raises red flag about startling customer behavior originally appeared on TheStreet. Best Buy (BBY) , the primarily brick-and-mortar electronics retailer, continues to spot a concerning ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Traditional retail metrics like customer acquisition cost (CAC) and customer lifetime value (CLV) are increasingly limited in providing a comprehensive view of customer value and marketing ROI. As ...

Not all unethical customer behavior is equal. An interesting question then arises of how to distinguish between different types of unethical customer behavior, consider its consequences, and responses ...

Shinhan Investment Corporation announced on the 2nd that it has built a "customer behavior data platform" into its internal infrastructure, becoming the first among securities firms to do so, and that ...