As the century-old mantra falls into obscurity, CX leaders contend with nuance and the true range of customer behavior.

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

In today's rapidly evolving business landscape, understanding customer behavior patterns and preferences has become more critical than ever before. With the advent of digital technologies, customers ...

“If we can’t get the consumer involved, we will always be behind the curve,” Marks & Spencer CEO Marc Bolland said when he launched the retailer’s ‘Plan A’ sustainability stakeholder consultation.The ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Opinions expressed by Entrepreneur contributors are their own. Change is a natural part of any business that happens in response to customer behavior. When those behaviors shift quickly, you need ...

What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just ...

Overview: As banks accelerate digital transformation, ‘Know Your Customer’ processes are rapidly evolving. Traditional, ...