Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Predictive analytics can detect and quantify emotional reactions in the human voice which can be used to predict customer churn, forecast sales and more. Predictive analytics is a form of data ...