Business Bricks expanded its corporate gifting with custom branded LEGO kits that upgrade new employee onboarding gifts. Instead of generic swag, companies can turn their brand story into a buildable ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Lego explains why its Smart Bricks use custom wireless charging, enabling uninterrupted play without removing bricks from ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick. Patents reveal how.

Lego integrates electronics with sensors, light, and sound generators into building bricks. To start, these Smart Bricks will bring three Star Wars sets to life.