New capability lets integrity engineers create, run and share their own analysis scripts within THEIA, Penspen’s digital ...

Businesses are dealing with fierce competition and growing consumer demands in the dynamic ecommerce realm. Companies are increasingly relying on custom analytics solutions that have been carefully ...

In the healthcare landscape, data is the new currency. It empowers medical professionals, administrators and policymakers, providing them with a wealth of information, from patient records and ...

Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. These parameters can be registered as custom ...

Keen IO wants to help businesses out in a big, bad, data-crazed world. The company develops APIs for custom analytics. Today it announced locking up $2.35 million in financing to cement its foothold ...

Google Analytics has introduced a new feature that allows users to build personalized channel groups, either by starting from scratch or by utilizing Google’s default channel group as a foundation.

TomTom has launched Area Analytics, a new traffic analytics solution that enables users to define custom geographic areas and analyze traffic patterns over flexible timeframes with detailed hourly ...

Google Analytics drops four attribution models and adds custom metric combinations. Google Analytics is removing four attribution models in October 2023. A new "calculated metrics" feature will allow ...