For social media marketers, the Mom market is the holy grail of online audiences. Moms have become one of the largest, and most active, demographics on social media. A study completed earlier this ...

Crowdsourcing is the practice of using ordinary people to generate ideas and intelligence. Here, Lie Luo, Lead Consultant for Mobile and Wireless at market intelligence firm Global Intelligence ...

From avoiding traffic jams with Waze to avoiding dirty bathrooms with Charmin SitOrSquat, mobile crowdsourcing is making light work of scenarios previously considered ill-suited for a digital channel.

In early February, the Intelligence Advanced Research Projects Activity (IARPA) announced a multi-year effort to develop and test collaboration methods to improve reasoning. The Crowdsourcing Evidence ...