Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

Taiwan television entertainer Dee Hsu grins to show the whitening effect of the Crest toothpaste in the TV commercial. [Photo/baidu.com] A well-known toothpaste brand owned by Procter & Gamble has ...

Lawsuits claim products mislead consumers about fluoride safety Fluoride ingestion risks highlighted in lawsuits Study links fluoride exposure to lower IQ in children Parents filed complaints on ...

Texas Attorney General Ken Paxton on Thursday announced a settlement with Procter & Gamble (P&G), the maker of Crest toothpaste, requiring the company to ensure its children’s fluoride toothpaste ...

Consumer goods giant Procter & Gamble has been fined close to $1m (£662,876) in China for what Shanghai regulators said was false advertising of its Crest toothpaste brand. They said P&G overstated ...