MANILA, Philippines—With P1.60 trillion, the creative economy in the Philippines contributed 7.3 percent to the gross domestic product (GDP) in 2022, representing an increase of 12.1 percent from ...
Aside from the global pandemic that changed the landscape of ways of doing business, 2020 proved to be a pivotal year for future-proofing Philippine creative industries. For multiple months over Zoom, ...
The year 2021 is the UN International Year of Creative Economy for Sustainable Development. This was declared during the 74th session of the UN General Assembly. Indonesia was the main sponsor of the ...
Creative development research’s role is to make brands’ communication ideas more effective. There are five areas to consider when embarking upon creative development research: what are your ...
There are as many definitions of creativity as there are people who try to define it. I’m using the term here to describe a habit of mind that questions convention and is open to the surprising ...