Are generative artificial intelligence systems such as ChatGPT truly creative? A research team led by Professor Karim Jerbi ...

Forbes contributors publish independent expert analyses and insights. I cover digital trends in travel, media and entertainment. As we experience the ups and downs in the use of AI in business, an ...

Top-tier creativity remains elusive to AI. Models can’t help but repeat ‘safe’ ideas over and over. In A Nutshell AI creativity can be tuned, but it has limits. Adjusting settings helps, yet no ...

TikTok’s Return on Influence Report reveals a powerful truth: successful marketing today demands creative investment. By prioritizing empathy and audience resonance in their creator collaborations, ...

When generative AI leads 150 students to submit the same ‘creative’ work, something is afoot in arts and humanities education. Here, Leah Henrickson and Luke Zaphir turn insights from cognitive ...

Artificial intelligence is transforming writing, research, and journalism. Experts warn AI boosts productivity but reduces ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...