The agency has been handed the strategic planning and creative duties for the Indian cement manufacturer. Sidharth Loyal, managing director of Wieden+Kennedy, said: “The potential creative opportunity ...

Explore an unconventional method of creating lightweight cement structures using balloons and condoms as forms. By inflating these objects and coating them with cement mixture, we create organic, ...

Who knew balloons could help build something so solid? 😲🎈 Watch how we use balloons as molds to shape creative and sturdy cement designs — perfect for unique home or garden decor! Get inspired and ...