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Core values are the equivalent of the rules of a sport: It would not be a sport if there were no rules. Atlassian has had the same five core values since Scott Farquhar discovered them three years ...

One of the hardest challenges leaders face is staying true to their core values when shareholders are pushing hard for immediate gains. In these moments, even the most grounded executives can feel ...

Here’s how to create a concise explanation of your company’s objectives that helps develop a roadmap to achieve them. A mission statement serves as a clear and concise articulation of the company’s ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. When starting a business, one of the first things you should do is define your ...

Whilst the term “personal values” evokes solitary connotations, applying them to your business can be massively beneficial to your business strategy, business identity and development of yourself as a ...

Decision-making can be overwhelming, especially when the stakes are high, but it doesn’t have to be. Your core values—the beliefs that truly matter to you—can be a powerful guide. Prefer to listen ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Core company values are key to a company’s identity, but they’re not just ...