When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...

It’s safe to say that online advertising is a must for any business. We’re living in a digital age and, if you’re going to stand any chance of selling your products or services, you’re going to need ...

England and America are two countries separated by a common language said George Bernard Shaw, (1856 1950). As an observer of global copy testing, I have heard and read many articles from the UK that ...

It is not easy for me to stand up here as though I were an expert on copy research and relate all of my wisdom on the topic to you. Of all of the areas of marketing research, copy testing remains for ...