Conversion: The completion of a meaningful (advertiser specified) user action on the advertiser's web site by a user who has previously interacted with an ad from that advertiser. Currently, the web ...

Conversion: The completion of a meaningful (advertiser specified) user action on the advertiser's web site by a user who has previously interacted with an ad from that advertiser. Currently, the web ...

Hot: Server-side conversion APIs that send marketing data directly to ad platforms. Not: Traditional browser-based tracking methods like cookies, pixels and scripts. Thanks to privacy regulations and ...

Call Yahoo one of the converted. Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI ...

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...