Contextual targeting has become an increasingly valuable tool for brands aiming to connect with audiences on video streaming platforms like YouTube. It’s a more relevant and effective way, unlike ...

How has contextual changed amidst the AI revolution, and how can advertisers best harness it? Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence ...

Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...

Across ANZ, we see a rapid growth in digital consumption, spanning everything from streaming and social media to online news and in-depth content, writes Nikolas Kontoulas, managing director at ...

Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal loss and ever-changing privacy regulations to the challenge of reaching the ...

Our 2025 predictions series continues today with a look at what the next 12 months holds in the contextual space. Dive in to see what the industry thinks... As we approach 2025, the advertising ...

Amid a rapidly changing identity-based media planning marketplace -- including Google's on-again/off-again cookie plans and Oracle Ads recent shutdown -- Horizon Media is leaning more into contextual ...

Since the gradual decline of third-party cookies, the alternative ID space has seen a race between various providers working to establish scale dominance. However, despite all their efforts, the root ...

Why target ads based on incomplete or unreliable user data when you could instead target based on the content those ads are running against? Samba TV must have found this pitch pretty convincing, ...