Seedtag today (June 5th, 2025) unveiled an evolution in marketing: neuro-contextual advertising. Built on the combination of artificial intelligence and neuroscience principles, Seedtag's AI, Liz, now ...
Contextual advertising’s ability to tailor the content and placement of creative to appeal to target audiences has established its value as an upper-funnel marketing tool, while its on-the-fly ...
How has contextual changed amidst the AI revolution, and how can advertisers best harness it? Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence ...
Here, IAB UK members share their insights on how to leverage contextual advertising for maximum impact. The rise of increasingly smart contextual ad solutions is enhancing the way brands engage with ...
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