You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic ...

A lot of marketing leaders are throwing masses of content into the ether and hoping for the best - and not only is this ignoring the precious opportunities in content for learning about your audience, ...

One of the greatest challenges content marketers face today is publishing enough content to fuel their campaigns. A Forrester study offers a solution: “Step down content production and step up content ...

Two years ago today, iQ by Intel was launched, putting Intel in the ever-growing and changing content marketing landscape. Over the last 730 days, we’ve made significant strides in becoming a brand ...

Failing to distribute your content properly is like shouting into an empty room: it's a lot of effort for nothing. Failing to distribute your content properly is like shouting into an empty room: it’s ...

The demand for information has never been so great. Through original creation or licensing and curation, content is available for brands to leverage to boost their visibility, engage with new ...

Image credits: Stock.adobe.com/Visual Generation. You’ve published your new blog post. You’ve shared it on LinkedIn. Maybe you’re still sharing on Twitter. That ...

Discovery Communications president David Zaslav has announced that Jean-Briac (JB) Perrette has been named the company's new Chief Digital Officer. Perrette, who left his job as president of Digital ...