It is every marketer’s goal to get inside the head of a consumer. You want to figure out how the consumer makes decisions and how you can get them to make a decision to purchase your product or ...

The study of consumer behaviour is largely to understand what makes a customer tick, be it a retail customer – buying things for ‘personal’ consumption or institutional buyers buying products and ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

The author observes some of the nuances of neuromarketing under three headings, focusing on its role in understanding the consumer mindset, decision-making, and its impact on purchase decisions ...

Metaverse (iStock) A few years ago, mediums like TV and print were the primary sources of information for audiences to consume content and for brands to diffuse information about their products to ...