The Types of Consumer Buying BehaviorDo you remember when seemingly crazed parents flocked to shopping malls across the country to snatch up their very own Furby? The year was 1998, and for no ...

Consumer behaviour has evolved significantly in the digital age, and understanding what drives individuals to make purchasing decisions is paramount for modern marketers. In a world filled with ...

The fusion of technology and social media has reshaped fan-celebrity interactions, opening doors for consumer startups to harness celebrity endorsements. Social platforms offer an intimate view of ...

In 2025, India’s relationship with consumer electronics crossed a psychological threshold. Devices that once sat firmly in the aspirational category now moved decisively into everyday consideration ...

Modern and successful marketing requires more and more tailor-made solutions. This is also true for marketing research where the launch and/or re-launch of products or services is very often the focus ...

Influencer Marketing has emerged as a disruptive force, pivotal in helping brands connect with their target audience. Influencers, typically individuals with a significant following on multiple social ...

A review of research on sustainable consumer behaviour focuses on maintaining greener choices, rather than the initial motivation to try something new, and gives new ideas on how marketing could help ...

2025 brought a new level of intensity to customer experience (CX) and consumer behaviour. In 2025 AI went mainstream, but ...

COMPANY NEWS: NielsenIQ (NIQ), the world’s leading global consumer intelligence company, has released their much-anticipated Mid-Year Consumer Outlook: Guide to 2025 report, identifying macro ...