The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

People today place a high value on their choices, and as a result, the era of the submissive consumer has come to an end. Smart companies recognize that in recent years, their customers have shifted ...