In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Have a quick look around you. What you might ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Anyone immersed in the business world has a grasp on how dynamic the market's behavior is when it comes to consuming goods and services. Every year, business owners across the country are forced to ...

Over the past few years, marketers have taken note of some significant changes in how consumers behave when making purchasing decisions. These shifts, driven by factors such as technological advances ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Explore the best marketing campaigns in history! Learn brand strategy, marketing analysis, and consumer behavior from top ...