Earlier this week, Business Insider reported that Verizon-owned entity Oath would overhaul its recently merged stack, in favor of a more fully integrated offering. As part of that process, the company ...

Data from Go Addressable and Advertiser Perceptions Reveal Spending Projections and Channel Satisfaction for Addressable TV from Agencies and In-House Marketers NEW YORK, Nov. 06, 2025 (GLOBE NEWSWIRE ...

LOS ANGELES--(BUSINESS WIRE)--Addressable, the homeowner engagement platform for real estate marketing that uses proprietary robotic technology to create personalized, handwritten letters, today ...

For decades, TV’s role was clear: deliver unmatched reach, cultural impact and brand-building power. But as marketing moved into a more data-driven era, TV was often criticized for lacking precision ...