Simon Fraser University

Example 65.2: Nonmetric Conjoint Analysis of Tire Data

This example uses PROC TRANSREG to perform a nonmetric conjoint analysis of tire preference data. Conjoint analysis decomposes rank ordered evaluation judgments of products or services into components ...
Simon Fraser University

Example 65.3: Metric Conjoint Analysis of Tire Data

This example, which is more detailed than the previous one, uses PROC TRANSREG to perform a metric conjoint analysis of tire preference data. Conjoint analysis can be used to decompose preference ...
GitHub

stayingfoolish/Conjoint-Analysis

Conjoint analysis: What is Conjoint analysis? When do we do full profile conjoint analysis? It means consider jointly, It is a marketing insight technique which provides consumers with combinations or ...