A new study looks at the impact of group conformity on task performance in various environments and leverages insights from cultural evolution, social learning, and social psychology to experimentally ...

Conformity rules Even when people try to be different from each other, they may end up conforming with the majority around them, a new model suggests. Breaking the stranglehold of conformity only ...

To foster a culture of innovation and sustainable growth, Indian businesses must transcend the confines of conformity and embrace a proactive approach to compliance. This entails cultivating a ...

What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

Higher morale and greater happiness contribute to the success of clans, religions, sports teams, companies, nations, and any group to which a person belongs. However, groups encourage and sometimes ...