From the clothes we wear to the cars we drive and the art we admire, color plays a pervasive role in our lives. But beyond simple aesthetics, our preference for certain hues can be a surprisingly ...

Forbes contributors publish independent expert analyses and insights. I write about relationships, personality, and everyday psychology. Personality tests are often treated as tools for diagnosis or ...

Optical illusions have a way of tricking our brains in ways that you can't even imagine. These mind-bending images may look different at first glance, while a whole new perspective opens up once you ...